Never use Futura - Douglas Thomas

Never use Futura - Douglas Thomas (208 pages, English, softcover, published by Princeton Architectural Press)

'Never use Futura' is the first English-language book to chronicle the cultural history witnessed (and recorded) by the typeface Futura, from its avant-garde beginnings to its midcentury consumer triumph to its present-day nostalgic, critical, and forward-looking uses. Designer and historian Douglas Thomas unpacks Futura’s symbolic and practical influences on design, commercialism, politics, and contemporary social life. Presenting artifacts from the Apollo 11 Mission, haute couture branding, and even gas station pumps, Thomas explains (and contradicts) his titular advice with wide-ranging commentary on the meanings, constraints, and deceptions of using a typeface.

'...not just a book for font lovers. Above all it is an intriguing journey through the history and customs of the last 100 years.' - Abitare